The medical journal called “The Lancet” has published he results of the research called “How to Influence the People’s Attitude towards their Health with the Help of Mass media”. The co-authors of the article were professor Melanie Wakefield, the director of Human Behavior Research Center, Barbara Loken, the professor of the Minnesota University (USA), Robert Hornik (Robert C. Hornik), the professor of the Annenberg Institute at the University of Pennsylvania (USA).
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